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        會營銷的手提袋才是有價值的手提袋

        來源:http://www.578114.com/ 時間:2021-11-11 發布人:admin
        最近新接一個品牌項目,這是其中的一個設計,只是一個簡單的禮品包裝,圖一是客戶自己找人做的,圖二是我設計的。對比來看多數人第一印象應該是:嗯~圖二的要好看一點,圖一的有點土,僅此而已。
        Recently, a new brand project was received. This is one of the designs. It is just a simple gift package. Figure 1 is made by the customer, and Figure 2 is designed by me. By comparison, most people's first impression should be: Well, the one in Figure 2 should look better, and the one in Figure 1 is a little earthy, that's all.
        圖片圖一(一千的設計)圖片圖二(一萬的設計)那為什么我要收一萬?雖然這是其中很小的一個設計,但是以小見大特別有代表性,就給大家拆解一下設計思路。
        Picture 1 (design of 1000) picture 2 (design of 10000) then why should I charge 10000? Although this is a very small design, it is very representative to see the big from the small. Let's disassemble the design ideas.
        濟南手提袋
        設計目的:
        Design purpose:
        這是一個高端會議活動的禮品包裝,參會人員是各大企業主負責人,客戶是這個組織的副會長單位,希望通過贊助一些口罩,借此讓參會的單位和領導有個認識,以便將來可以合作。
        This is a gift package for high-end conference activities. The participants are the heads of major business owners, and the customers are the vice president units of the organization. I hope that by sponsoring some masks, the participating units and leaders can have an understanding so that they can cooperate in the future.
        通過圖一可以看到,客戶自己做了一個其實還挺費功夫的禮盒,有復雜圖案,大量文字信息,甚至還有麥穗的一個禮盒包裝,看起來也是用了心,但是效果卻像個土特產,先不說設計的好看與否,可以預料到,拿到這個禮品的人幾乎不會閱讀到任何有效信息,只有一個印象:“這次開會領了幾盒口罩”,包裝打開幾秒鐘之內就扔了。那么這個包裝設計有什么意義呢?
        It can be seen from Figure 1 that the customer has made a gift box that actually takes a lot of effort. It has complex patterns, a large amount of text information, and even a gift box packaging of wheat ears. It seems that it has been used with heart, but the effect is like a local specialty. Regardless of whether the design is good-looking or not, it can be expected that the people who get this gift will hardly read any effective information, There was only one impression: "I received several boxes of masks at this meeting", and the packaging was thrown away within a few seconds. So what is the significance of this packaging design?
        我重新設計了一個包裝,就是一個牛皮紙袋!上面就幾行字,對就這么簡單!這有什么特別之處呢?
        I redesigned a package, which is a kraft paper bag! It's just a few lines on it. Yes, it's that simple! What's special about this?
        同樣先不談設計美丑(如果要說也能做出無數條輔助線和一萬字的寓意典故),我只說有價值的,當你拿到這個紙袋時由于沒有任何多余信息干擾,你的第一反應就是會閱讀主要信息,“合創祝您健康!”就告訴了你這是一家單位送的祝福,那合創是誰?接著你會往下讀,是會員單位的一家醫療器械公司贈送的禮品,到此其實目的就已經達到了,在幾秒鐘內就已經知道了這個單位是誰?留下了會員單位里有個做口罩的印象,那么有這方面需求的自然會想到這個會員企業。
        Similarly, let's not talk about the beauty and ugliness of design (if you want to say that you can also make countless auxiliary lines and 10000 word moral allusions), I just say valuable. When you get this paper bag, because there is no interference from any redundant information, your first reaction is to read the main information, "he Chuang wishes you health!" tells you that this is a blessing from a company. Who is he Chuang? Then you will read on. It is a gift from a medical device company of the member unit. In fact, the purpose has been achieved. You will know who the unit is in a few seconds? It left the impression that there is a mask in the member unit, so those who have this demand will naturally think of this member enterprise.
        然而這只是實現設計目的的第一個層面。
        However, this is only the first level to achieve the design purpose.
        第二層,事后客戶如何還能記起你?這就是為什么使用牛皮紙袋作為包裝,而不是更加高級一點的禮品盒的原因,背景書法字“健康”只是解決美觀和文化調性,讓外觀低調和有一定文化感,其實目的并不單純只是美觀環保,而是為了曝光頻次,當你把這個禮品帶回家,對于一個低調美觀沒有太明顯廣告信息且質量又好的紙袋,很多人會二次利用,絕不會像圖一的包裝一樣立刻扔掉,那么這個紙袋無形當中會持續曝光品牌信息,加深印象,甚至有的人會頻繁使用很久,人們對此類信息的記憶是非常短暫的,這個效果是花很多廣告費都不一定能做到的。
        Second, how can customers remember you afterwards? This is why kraft paper bags are used as packaging instead of more advanced gift boxes. The background calligraphy word "health" only solves the beauty and cultural tone, so as to make the appearance low-key and have a certain cultural sense. In fact, the purpose is not just beautiful and environmental protection, but for the frequency of exposure. When you take this gift home, For a low-key and beautiful paper bag with good quality without obvious advertising information, many people will reuse it and will never throw it away immediately like the packaging in Figure 1. Then the paper bag will continue to expose the brand information and deepen the impression. Some people even use it frequently for a long time. People's memory of this kind of information is very short, This effect can not be achieved by spending a lot of advertising money.
        現在來看,一千的設計只是個包裝,還有可能拉低形象帶來損失,一萬的設計不僅美觀還能帶來生意,哪個更劃算就顯而易見。細節決定成敗,一個小小紙袋就解決了很大問題,綜上所述,不要單純的理解設計表象,最重要的是理解設計目的,以終為始,好的商業設計一定是解決問題帶來收益的,而絕不只是一個裝飾。懂藝術美學只是基礎,懂營銷策略才能真正做到有價值的商業設計
        Now, the design of 1000 is just a package, and it may lower the image and bring losses. The design of 10000 is not only beautiful, but also brings business. It is obvious which is more cost-effective. Details determine success or failure. A small paper bag solves a big problem. To sum up, don't simply understand the design appearance. The most important thing is to understand the design purpose. Starting from the end, a good commercial design must solve the problem and bring benefits, not just a decoration. Understanding art aesthetics is only the foundation, and understanding marketing strategy can truly achieve valuable commercial design
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        The above content is about Jinan handbag http://www.578114.com/ I hope these contents will be helpful to you. If you have any questions or want more information, please consult our official website. We will serve you wholeheartedly.
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