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        當前位置:首頁-新聞中心>行業資訊>色彩在包裝箱上面的特點與技巧

        色彩在包裝箱上面的特點與技巧

        來源:http://www.578114.com/ 時間:2022-02-09 發布人:
        色彩的對比完全是因為一種圖案需要通過各不同顏色的對比而表現的一種方式而已,但是這種色素又是構成整個包裝箱包裝圖案要素必不可少的物體,有些圖案,甚至就是不同色素的巧妙組合。因此,在研究包裝設計的過程中,如果不注意把握色彩和色彩自身的對比關系,也就無從談得上設計出好的包裝圖案來。
        The color contrast is entirely because a pattern needs to be expressed through the contrast of different colors, but this pigment is an essential object constituting the packaging pattern elements of the whole packaging box. Some patterns, even the ingenious combination of different pigments. Therefore, in the process of studying packaging design, if we do not pay attention to the comparative relationship between color and color itself, it is impossible to design a good packaging pattern.
        那么,掌握蘇州包裝箱包裝設計的技巧應該從哪些方面入手呢?這里主要有三點:一是色彩技巧的把握;二是構圖技巧的把握;三是文化內涵的把握。
        So, what should we do to master the skills of Suzhou packing box packaging design? There are three main points here: first, the grasp of color skills; Second, grasp the composition skills; Third, grasp the cultural connotation.
        色彩技巧的把握
        Grasp of color skills
        色彩技巧應該從以下幾點注意:一是色彩與包裝物的照應關系;二是色彩和色彩自身的對比關系。這兩點是色彩運用中的關鍵所在。
        Color skills should pay attention to the following points: first, the relationship between color and packaging; The second is the contrast between color and color itself. These two points are the key to the use of color.
        (一)、色彩與包裝物的照應
        (1) , color and packaging
        那么,作為色彩與包裝物的照應關系該從何談起呢?主要是通過外在的包裝色彩能夠揭示或者映照內在的包裝物品。使人一看外包裝就能夠基本上感知或者聯想到內在的包裝為何物。對于這個問題,筆者曾多次在過去的文章中提到過,但是如果我們能走進商店往貨賀上一看,不少商品并未能體現到這種照應關系。使消費者無法由表及里去想到包裝物品為何物。當然,也就對產品的銷售發揮不了更好的促銷作用。正常的外在包裝的色彩應該是不同程度地把握這么同個特點;
        So, as the reference relationship between color and packaging, where should we start? Mainly through the external packaging color can reveal or reflect the internal packaging items. People can basically perceive or associate with what the inner packaging is when they look at the outer packaging. For this problem, the author has mentioned it many times in previous articles, but if we can go into the store and take a look at the goods, many goods do not reflect this kind of care relationship. So that consumers can not think of what the packaged goods are from the outside to the inside. Of course, it will not play a better role in promoting the sales of products. The color of normal external packaging should grasp the same characteristics to varying degrees;
        (二)色彩與色彩的對比關系
        (2) Contrast between color and color
        再說,色彩與色彩的對比關系。這是很多商品包裝中Z容易表現卻又非常不易把握的事情。在設計中出自高手,包裝的傷口效果就是陽春白雪,反之,就是下里巴人了。在中國書法與繪畫中常流行這么一名話,叫密不透風,疏可跑馬。
        Besides, the contrast between color and color. This is a matter that z is easy to express but very difficult to grasp in many commodity packaging. In the design, it comes from experts. The wound effect of packaging is sunny and white snow. On the contrary, it is inferior. In Chinese calligraphy and painting, it is often popular to say that it is airtight and sparse.
        以上就是濟南包裝箱廠http://www.578114.com為大家介紹的內容,感謝您在百忙之中查看我公司的信息內容,如果您想要了解的更多,歡迎您來電進行咨詢!
        The above is Jinan packing box factory http://www.578114.com Thank you for checking the information of our company in your busy schedule. If you want to know more, you are welcome to inquire!
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